Warner Bros Expands DVD2Blu Trade-In Program

Last year, Warner Bros. launched a unique trade-in program to help movie lovers make the transition to the Blu-ray format. It’s called DVD2Blu, and it lets customers trade in their existing DVD movies by mail for a copy of the same movie on Blu-ray. I first wrote about DVD2Blu earlier this year in my article […]

Warner Bros. Launches DVD to Blu-ray Trade In Program

During the past several months, I’ve written extensively about the rise of Blu-ray as the dominant format for home video. Warner Bros. aims to stimulate that growth even further with the launch of their new movie trade-in program, DVD2Blu. DVD2Blu is the first program of its kind. The way it works is that customers who […]