4 Reasons Why Discs STILL Matter
Do discs matter? It’s a reasonable question to ask in 2016. Over the last few years, the world has seen a tremendous growth in digital media. More people are streaming and downloading than ever before. You may be wondering if duplicating or replicating discs for your business is worth the effort when so many people are getting their content from the cloud. The answer will surprise you: Physical media is still alive and well!
At CDROM2GO, we’re all about keeping up with the times. We know how important it is to engage with our increasingly digital world. But we’ve seen just how lucrative and essential physical discs can be for our customers. There’s still a huge demand across the world for tangible media you can hold in your hands. If you’re a business involved in the distribution of information (either as entertainment media or for instructional purposes), you don’t want to count out discs. Here are four reasons why discs STILL matter!
#1. They are cost effective
When it comes to manufacturing and distributing media, few things are as cost effective as discs. Producing large runs of duplicated or replicated CDs, DVDs, and Blu-Rays has never been cheaper, as our industry has evolved with the changing times to keep our prices attractive and competitive for our digital-savvy customers. This shifting of prices in the consumer’s favor has also affected packaging prices. From paper sleeves to cardboard, from slim jewel cases to DVD cases, it has never been more convenient and cost effective to buy up large quantities of fully packaged and prepared discs than it is right now. This even applies to custom print work: You can get professional grade, full quality disc printing and inserts manufactured at an incredible value!
#2. People still value physical objects
Consider the vinyl album and the tape cassette. For a long time, people thought of them as dead formats. And yet look at the last few years: The LP market has been growing, and current musical acts are printing their works on LP AND cassette formats! And despite all the doomsaying that said that nobody would buy physical books after the creation of eReaders, paper books are still thriving and dominating the literary world.
Why do these supposedly “dead” formats stay vibrant and relevant in our digital world? Because you can hold them, you can touch them, you can hand them off to a friend without forwarding it in an email. Not everyone wants their favorite things floating in the cloud: There is still a very significant and large portion of the population that wants to own physical copies of their favorite media. By continuing to produce discs, you are creating something that people can hold onto and cherish.
#3. They Will Turn A Tidy Profit
One downside to our streaming/downloading world is that it’s very easy to steal data. For media companies whose content and products are 100% digital, it can be hard to turn a profit when everything can be had at the click of a button from pirates, torrent-savvy customers, and other free riders. That’s where the value of having actual discs comes in.
Will people still steal media, even if there are discs of it out there? Of course. But there are also plenty of people who are more likely to purchase those discs, because they want the superior audio/visual quality that comes from those discs. If you’re a film studio putting out a run of Blu-Rays, there are going to be plenty of people who are not going to go to the trouble of ripping off a torrent of it when it’s not going to have the same quality as the Blu-Ray. Touring musicians still see the value of producing discs for the same reason: They’ll make more money from direct CD sales than they will from streaming or downloading sales.
#4. Discs Are Great For Marketing
Digital media is great for consuming content but terrible for raising awareness about your brand. A physical disc takes up space, it has a presence in your customer’s life. Even a free promo disc can pay off big for your business in the long run, because it will hang around and remind your customer about your brand. It’s easy to forget about links and free downloads and files in your emails. Those get quickly lost in the shuffle of our ever-expanding inboxes. But a disc? A disc takes up a tiny fraction of real estate in your audience’s life. It’s a seed that will slowly bloom into a sale, if you put them out into the world.
These are just four reasons of the many reasons why physical discs are still a hot commodity in our virtual world. If you want to find out more about how discs can help your business grow, or to find out more about our duplicating and replicating services, get in touch with CDROM2GO.