Southeast Asia Moves Blu-ray Forward

By · Thursday, May 24th, 2012

Southeast Asia Moves Blu-ray ForwardOut with the old, in with the new. That is the mantra that is supporting the rise of the Blu-ray market worldwide. Southeast Asia is particularly flourishing with the sales volume for the Blu-ray market increasing by 51% in the first quarter of 2012.

Made up of Singapore, Malaysia, Thailand, Indonesia and Vietnam, the Southeast Asia consumer electronics market has also seen a 2% growth in the same quarter. While many western nations have lagged in this area due to a depressed economy, the Southeast Asia region has seen much of their growth come from the sale of LED TVs coupled with the explosion of Blu-ray.

The decreasing price of Blu-ray players, as the technology has developed and become less expensive to produces has pushed the rise in sales, according to Mr. Gerard Tan, Account Director for Digital Technology at GfK Asia. This sales growth of Blu-ray players mirrors the increase in HDTV sales as consumers are looking for a player that will augment their high definition experience.

Many different home electronics manufacturers are adding Blu-ray players to their list of home theater hardware, with upwards of 20 manufactures offering 118 different players. The manufactures of Blu-ray players compete in the burgeoning market by each offering varying bells and whistles to try and stand out in a growing crowd. However, most now offer the ability to fully integrate the internet via the television screen.

The consumer electronic industry is hoping for continued growth as they update and expand their offerings to stay up to date with the whims of consumers – especially in Southeast Asia, where they are leading in sales.

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